Keeping Jane’s Green Hope Growing with Key Partners


Dr. Jane Goodall has always had a special relationship with trees, from the beech tree growing in the yard of her 🔗 childhood home to 🔗 the tree that survived 9/11. After seeing the depletion of forests around Gombe, Tanzania—where she had begun her research into wild chimpanzees years before—Jane knew she had to act. Forests are home to a diversity of wildlife and serve as one of our greatest tools in combatting the global climate crisis. Jane and the Jane Goodall Institute (JGI) remain strong advocates for the protection and restoration of forests by and for local communities who depend upon this essential natural resource.

In April 2022, JGI celebrated Earth Day and Dr. Goodall’s 88th birthday with Jane’s Green Hope—a JGI campaign for the native and community-led restoration, regeneration, and protection of global forests. The effort is part of the Trillion Trees initiative, a program of the United Nations to restore and plant one trillion native trees by 2030. The program emphasizes the potential of forests to improve well-being and livelihoods for local and indigenous communities, combat climate change, and protect global biodiversity.

HP joined Jane’s Green Hope as a corporate partner, pledging to donate to JGI a percentage of its profits, in collaboration with the Arbor Day Foundation, to fund the planting of one million trees globally. This generous commitment was just one of several measures HP is taking toward environmental stewardship, including using retrieved plastics and recycled materials in more than 300 of its products. The partnership also included Dr. Goodall “Forest Bathing” with actress/writer/producer Rebel Wilson, to encourage forest protection and restoration.

With HP’s support, new native trees have been planted in the United States (Washington, Oregon, Florida and West Virginia), Brazil, and Madagascar. You can contribute to these efforts by joining the 🔗 #JanesGreenHope campaign and pledging to plant, restore, and protect trees and forests and other green spaces in your local community.

About Author

Kira is the communications coordinator for JGI programs at the Jane Goodall Institute USA, where she supports the team in advancing public engagement with JGI's holistic programs. Kira graduated from Smith College in 2021, majoring in anthropology and minoring in art history, and during her time there she developed a deep interest in the field of anthrozoology. Her interests within this field are broad, and have led her to study elephant iconography in the U.S. and wildlife management in Tanzania. JGI's values and mission as well as the mindset of anthrozoology guide her work, exploring the interactions between humans and other animals in order to promote a healthier coexistence on this shared planet.