Happy Birthday to Us: Taking Conservation into the Future!


Happy 40th Birthday Jane Goodall Institute!

For 40 years we’ve blazed the trail for conservation with Jane’s vision leading the way. Now, we’re taking the movement to tomorrow and beyond.

As a young woman, Jane Goodall introduced us to the world of chimpanzees as our closest binocularsliving relatives, and revealed our connection to all living things. Fueled by a goal of a more peaceful world for people, animals and the environment, the Jane Goodall Institute has been Jane’s vision realized for 40 years, and will continue to evolve toward this dream for years to come. Widely recognized as “Nature’s Agent” and the foremost conservationist of our time, Dr. Goodall’s work on behalf of nature, humans and animals, has always been backed by the latest science and powered by hope in action. From a wish to expand chimpanzee research, to a dream of developing holistic conservation programs which improve the lives of people and wildlife, Jane’s Institute has grown in profound and outstanding ways. And we’re just getting started!

The Jane Goodall institute has been taking conservation to tomorrow and beyond since the very beginning. Understanding the ways in which humans and the environment are inextricably linked, Jane and those who helped her develop the Institute created TACARE, a revolutionary integrative conservation framework. From those initial growing years, JGI and Jane have worked to make sure that all of what we build has the best possible outcome for all living creatures and the environment. Our nine program areas are structured and interrelated like their own ecosystem, each playing a vital role in helping the planet and building harmony.

The power of Jane’s vision and our mission goes beyond simply the work; It is about something much more unique and powerful. To describe what Dr. Goodall’s impact has been, and to think about where JGI is going, we’ve had some of our favorites tell us how Jane has inspired them and what they’ve done with that inspiration. It’s called Hope in Action, and you can be a part of it, too!

Tell us your story here.  (Read about Hope in Action here.)


Quotes About Dr. Goodall’s Inspiration in Action :

  • “Jane has led a genuine life, a combination of passion, caring, expertise, extreme persistence, all in a package of hope. For those of us hoping to help others, she is an icon, a beacon for us, a model to follow that is so desperately needed, much like a lighthouse is to a ship at sea.”

    – Kristin Bauer, actress (True Blood, Once Upon A Time)/ activist/ IFAW ambassador

  • “27 years ago I met Jane Goodall at a Conoco Inc. meeting in Arizona. Within weeks I was volunteering time for JGI. I’ve witnessed the birth and growth of Roots & Shoots, the amazing journey of TACARE, and since 1995 have been privileged to work with one of the world’s most amazing women. Thank you Jane for so many exciting years.“

    – Mary Lewis, vp & assistant to Jane Goodall PhD, DBE Founder – the Jane Goodall Institute  & UN Messenger of Peace 

  • “Everyone has a legacy. Jane Goodall’s isn’t just her work with chimpanzees, or how she changed the way we study animals. She also inspired me to write a book about how much we all have in common — and how we need to share this beautiful Earth. “I am Jane Goodall” is her story. And also all of our stories. Today, we’re all part of her legacy. Healthy and happy 40th! And thanks for proving ordinary people do change the world.”

    – Brad Meltzer, author “I am Jane Goodall”, host of History Channel’s ‘Decoded’ 

  • “Jane inspired me as a conservation scientist to work towards converting cold data into meaningful stories that not only inform but also inspire, and help reconnect our clever brains with our human hearts to stop the destruction of live on our planet and make better decisions for
    people, environment and all living things.“

    Lilian Pintea, vp of conservation science, the Jane Goodall Institute

  • “Jane Goodall has inspired me since I was a young girl. Not only does her Roots & Shoots program (which I was a part of for many years) give a voice to young activists, but her journey gives hope to female scientists and empowers any passionate individual to defend the natural world.

    – Laurel Watkins, youth programs grant manager, the Jane Goodall Institute

Creating a future of green depends upon things like supporting Sustainable Livelihoods: a way chimpto provide people in critical conservation sites in Africa with alternative income through agroforestry and beekeeping, along with other professions, to reduce logging, grow green economy and save wildlife. It also depends upon building community and believing in the future through our Girl’s Scholarships and Gender, Health & Conservation initiatives – focusing on keeping girls in school, and helping families, young people and adults live healthy and informed lives. We don’t stop there, and have continued our Primate Research in Gombe, along with pushing the boundaries of Conservation Science with the most forward looking satellite and cloud mapping available. The array of programs and projects has been more successful than we could have ever truly foreseen, and we cannot wait to take them further. Learn more about our programs, ways to get involved, and support our efforts here.

Today, the organization she founded 40 years ago leads an environmental movement globewith brilliant solutions to some of the most pressing issues of our time. This mission on behalf of the earth we call home and all of its creatures has always been driven by the latest technology, dynamic collaborations, and fueled by people inspired by Jane’s grace and tenacity around the world. Join us in support and celebration of Jane and JGI’s hopeful vision for a greener future, and discover how each of us can take action on behalf of all living things today, tomorrow, and beyond.

About Author

Ashley Sullivan is the Director of Storytelling & Marketing for Communications & Partnerships at the Jane Goodall Institute USA, where she works to connect individuals with Dr. Jane Goodall's vision, and the JGI mission to create a better world for all by protecting the interconnections between people, other animals, and the environment. Ashley graduated Stony Brook University with a Bachelor's Degree in Anthropology and a minor in Biology, and is pursuing a Master's of Science in Environmental Science & Policy at Johns Hopkins University with a focus on Environmental Justice. Originally from Brooklyn, New York, now a D.C. resident, she has a varied background including 10+ years of expert communications and digital marketing in the social and environmental non-profit sector. Her intersectional approach to this work has been shaped by a holistic world-view, having traveled to Madagascar and Ecuador for conservation research projects, leading communications for youth social justice filmmaking organizations, and as a part of several professional groups advancing Diversity, Equity, and Inclusion in environmental spaces including Greens REALIGN. With skills ranging from conservation fieldwork, policy and advocacy campaigns, strategic communications, art, digital media, and design, Ashley believes in sharing information to empower and in the magic of storytelling to transform hearts and minds. Through growing understanding, empathy, and justice, she is igniting positive change to create that better, more equitable world, every day.